If you are in marketing for a B2B company, you have probably heard of ABM marketing and the possibility of overhauling high-value deals. An ABM approach focuses on targeting specific accounts rather than broad audiences. Businesses can get in front of decision-makers more effectively by customizing outreach, facilitating stronger alignment between sales and marketing, and leveraging data-driven plays. In doing so, deals are closed faster, conversion rates improve, and better ROI is achieved. Companies engaged in ABM programs report better engagement and stronger customer relationships. Have you implemented ABM in your business? Let us talk about the best strategies!