FMCG products are consumed quickly and purchased frequently. They have a short shelf life. Examples: Food, beverages, toiletries. Characterized by high sales volume and low profit margins. Whereas FMCD These are products with a longer lifespan and are purchased less frequently. They are durable goods designed for extended use. Examples: Appliances, electronics, furniture. Characterized by higher initial cost, and lower sales volume than FMCG. For more: Difference Between FMCG and FMCD
Difference Between FMCG and FMCD
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