Hello all, I thought it was time to start a debate regarding Call-Back Consent and customer engagement. So many companies struggle with non-response calls and complaints about spam that this technique feels like an answer to all of their problems. By permitting the customer to make a call back at a convenient time for themselves, companies are able to increase trust, responses, and prevention from being blocked as spam.

But here’s the actual question—have you incorporated call-back in your business? If you have, what has been the outcome? Do you find it increases conversion rates a lot? Or do you feel that classic cold calling is still effective? Let’s go over the advantages and disadvantages of this method. Can’t wait to hear from you!