Hey everyone, I’ve been diving into ABM Intent Data, and it seems like a game-changer for B2B marketing and sales. Instead of waiting for leads to show interest, businesses can track online behavior and engage with prospects before competitors do. This data helps identify accounts actively searching for specific solutions, making outreach more personalized and effective.

Have you used ABM Intent in your campaigns? If yes, did it accelerate closing deals? What tools or platforms would you use to collect intent data? And for those who haven’t tried it yet—what’s holding you back? Let’s discuss how this tactic can put businesses ahead of the competition!