Hi everyone!

I have been learning about B2B Intent Data and how it’s being used in outbound marketing, what a game level up. It can identify what companies actively researching your solutions online, and long before they visit your website. You can structure your campaigns alongside a company’s intent and organically drive engagement in real time. I really found it valuable also in combination with Content Syndication, having the ability to deliver content to your prospects who have already indicated buying intent. Does anyone else leverage intent data in their strategy? I’d love to hear how it’s been working for you!