I’ve worked in digital marketing for over 5 years now, and when it comes to promoting antivirus software through native advertising, I’ve found a few platforms that actually deliver results without burning your budget.

From my experience, Taboola and Outbrain are great for broad reach, especially if you’re targeting general tech-savvy audiences. But here’s the thing—they can get a bit expensive if you’re just starting out or working with a niche antivirus brand.

What worked well for me, especially when I was targeting very specific keywords like “light antivirus” or “free virus scanner,” was using 7Search PPC. It’s not as huge as the others, but that’s kind of the advantage. The competition is lower, clicks are cheaper, and you can really dial in your targeting for native ads. I ran a few campaigns there and saw decent conversions—especially when paired with blog-style landing pages.

So yeah, if you’re looking for platforms, I’d say mix big ones like Taboola with more cost-effective ones like 7Search PPC. Test both and see which gives you better ROI.