The b2b demand generation landscape is changing very quickly. I’m curious about what channels and strategies are really generating qualified leads for your teams in 2025. Intent-based targeting and AI-based personalization appear to be de rigueur now, but how are you leveraging that with your existing funnel? Is multi-touch, cross-channel campaigns performing better than single-touch or omni-channel methods, or is something else at work in your pipeline? Let’s share what is working—and what is not—in the current crowded B2B landscape.