I’m curious – how is everyone organizing their demand generation efforts? I’ve been looking into various B2B demand generation services lately as a way to improve top-of-funnel performance and it’s amazing how integrated campaigns – like running email nurture with paid social and webinars – consistently create interest when it comes to the target audiences. I’ve learned these services are doing things like pushing brands to not only develop leads, but also educate and warm them up for better conversion rates. The real win comes when you couple this with content that addresses buyer intent. Does anyone here use automation tools along with demand gen services? It would be a good value to share ideas and see what’s the best strategy that’s working in different industries.