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Selling products on Amazon has become one of the most accessible and scalable ways to build an eCommerce business. One See more
Selling products on Amazon has become one of the most accessible and scalable ways to build an eCommerce business. One popular strategy for sellers is buying wholesale to sell on amazon— purchasing products in bulk from suppliers at a discount, then reselling them on Amazon at a profit. This model is attractive due to its scalability, lower cost per unit, and the ability to sell established, in-demand products. In this article, we’ll explore how to buy wholesale for Amazon resale, the steps involved, and tips to maximize success.
Wholesale buying refers to the process of purchasing products in bulk directly from manufacturers or authorized distributors at discounted rates. Unlike private label or retail arbitrage, wholesale allows you to sell branded products that already have market demand. This significantly reduces the risk of launching new, unknown products.
There are several reasons why the wholesale model is attractive to Amazon sellers:
Before you can begin selling on Amazon, you need to create a Professional Seller account. This plan costs $39.99/month and gives you access to advanced selling tools, analytics, and the ability to apply for brand approvals.
Most wholesale suppliers will require you to operate as a legal business. This typically involves:
Use tools like Jungle Scout, Helium 10, or Keepa to find high-demand, low-competition products. Analyze sales velocity, pricing history, and profit margins to ensure there’s room for you to compete and profit.
Some ways to find trustworthy suppliers include:
Make sure to vet suppliers for legitimacy, product authenticity, and shipping reliability.
Many brands and categories on Amazon are gated, which means you need approval to sell them. To get ungated, Amazon often asks for:
Make sure the supplier you use can provide the necessary documentation.
Before placing any order, calculate all associated costs:
Use Amazon’s FBA Revenue Calculator to estimate your net profit per unit and ROI.
Begin with small test orders to validate product demand and supplier reliability before scaling up.
Treat your suppliers like partners. Consistent communication, timely payments, and professionalism will help you secure better terms and exclusive deals.
Use tools to track your listings, pricing, and Buy Box status. Ensure you're not undercut or competing with Amazon itself, which can significantly hurt your margins.
Only buy from authorized distributors. Selling counterfeit or gray-market goods can lead to account suspension.
Buying wholesale to sell on Amazon is a proven strategy to build a profitable, scalable eCommerce business. It offers the advantage of selling in-demand products while avoiding the complexity of brand-building or product development. With thorough research, the right tools, and strong supplier relationships, wholesale selling on Amazon can be a reliable path to success.See less
What is Wholesale Buying?
Wholesale buying refers to the process of purchasing products in bulk directly from manufacturers or authorized distributors at discounted rates. Unlike private label or retail arbitrage, wholesale allows you to sell branded products that already have market demand. This significantly reduces the risk of launching new, unknown products.
Why Sell Wholesale Products on Amazon?
There are several reasons why the wholesale model is attractive to Amazon sellers:
Brand Recognition: Selling well-known products means customers are already searching for them.
Scalability: Once you establish a supplier relationship, you can easily reorder and scale.
Lower Risk: You avoid the upfront cost and marketing effort involved in launching new brands.
Amazon FBA Compatible: Wholesale products can be seamlessly integrated into the Fulfillment by Amazon (FBA) system.
Steps to Buy Wholesale for Amazon Resale
1. Set Up Your Amazon Seller Account
Before you can begin selling on Amazon, you need to create a Professional Seller account. This plan costs $39.99/month and gives you access to advanced selling tools, analytics, and the ability to apply for brand approvals.
2. Form a Legal Business Entity
Most wholesale suppliers will require you to operate as a legal business. This typically involves:
Registering your business (LLC, Corporation, etc.)
Applying for an EIN (Employer Identification Number)
Obtaining a resale certificate or seller’s permit, which allows you to buy goods without paying sales tax
3. Research Profitable Products
Use tools like Jungle Scout, Helium 10, or Keepa to find high-demand, low-competition products. Analyze sales velocity, pricing history, and profit margins to ensure there’s room for you to compete and profit.
4. Find Reputable Wholesale Suppliers
Some ways to find trustworthy suppliers include:
Wholesale directories (e.g., Worldwide Brands, SaleHoo, or ThomasNet)
Trade shows like ASD Market Week
Manufacturer websites — many list their authorized distributors
Direct outreach to brands asking for distributor or wholesale partnership
Make sure to vet suppliers for legitimacy, product authenticity, and shipping reliability.
5. Get Approved to Sell Brands on Amazon
Many brands and categories on Amazon are gated, which means you need approval to sell them. To get ungated, Amazon often asks for:
An invoice from a wholesale supplier (with your business info)
A few units purchased (typically at least 10)
Brand authorization letter (for certain brands)
Make sure the supplier you use can provide the necessary documentation.
6. Calculate Your Profit Margins
Before placing any order, calculate all associated costs:
Product cost
Amazon FBA fees
Shipping to Amazon warehouses
Taxes and import duties (if applicable)
Use Amazon’s FBA Revenue Calculator to estimate your net profit per unit and ROI.
Tips for Success in Wholesale on Amazon
✅ Start Small
Begin with small test orders to validate product demand and supplier reliability before scaling up.
✅ Build Supplier Relationships
Treat your suppliers like partners. Consistent communication, timely payments, and professionalism will help you secure better terms and exclusive deals.
✅ Monitor Listings Regularly
Use tools to track your listings, pricing, and Buy Box status. Ensure you're not undercut or competing with Amazon itself, which can significantly hurt your margins.
✅ Stay Compliant
Only buy from authorized distributors. Selling counterfeit or gray-market goods can lead to account suspension.
Final Thoughts
Buying wholesale to sell on Amazon is a proven strategy to build a profitable, scalable eCommerce business. It offers the advantage of selling in-demand products while avoiding the complexity of brand-building or product development. With thorough research, the right tools, and strong supplier relationships, wholesale selling on Amazon can be a reliable path to success.See less
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