Hello all,

In this post, I’ll go over the strategies that I’ve been using to elevate my B2B content marketing. These strategies include marketing blogs and using an intent data bank. Let’s go over them to see what you think.

Here is what my research uncovered:

B2B Content Syndication: This is through which l was able to leverage the value of third-party websites to publish white papers and case studies which helped in generating leads from B2B content syndication .

Intent Data Bank: This kind of data permits reaching out to leads who are actively looking into options we can help them with, so we were analyzing those non-intrusive signals that a buyer is looking to buy.

When these two are merged, now that’s a different ballgame. When I combine intent data with my content syndication strategy, my lead volume and quality to sales conversion rates go through the roof!

Have you ever worked with content syndication using intent data? How was the experience; what difficulties did you face, and whether any tools or websites did you find useful?

Eagerly awaiting to learn from everyone!