Hello everyone!

I have been doing some research, specifically on B2B Content Syndication. Content syndication has really changed the way we look at growing our reach. Instead of waiting for leads to come to us, content syndication gives us an opportunity to put our content in front of the best decision makers through trusted networks. It’s really about delivering a targeted audience with the right content. This is a method that ensures that the content being viewed is actually being consumed by potential customers, and the people actually consuming the content have an active interest in what we have to say. Is anyone else leveraging content syndication in their B2B marketing efforts? If so, what tactics have you found to drive quality leads?