Great question! I used to be curious about the same thing when I first started running ads in the cybersecurity niche. At that time, I was trying to promote antivirus software and wanted to make sure both the ads and landing pages felt safe and trustworthy.

From what I’ve learned (and personally experienced), good antivirus ad networks have some strong safeguards in place. First, they usually vet advertisers pretty strictly—they don’t just allow anyone to run an ad. They check landing pages for malware, phishing elements, or misleading content.

Some networks also scan creatives (like banners or pop-ups) using real-time threat detection tools. This helps prevent users from clicking on ads that lead to sketchy websites. It’s a mix of automation and manual review, especially in sensitive niches like antivirus.

Personally, I’ve run antivirus campaigns through 7Search PPC, and what I appreciated was their transparency and control. They allowed me to geo-target carefully, use relevant keywords, and—most importantly—ensure my ad content aligned with their quality guidelines. That gave both me and my audience peace of mind.

At the end of the day, if the network takes user safety seriously (and the advertiser does too), it creates a win-win situation.