Hello everyone! I’m looking into tools that can help with targeting and came across this idea of an Intent Data Provider. It seems like a great way to actually know what companies are actively researching a solution like ours. Especially for teams working on Account Based Marketing, this seems like it could be revolutionary.

But, I am curious—how accurate is the data in practice? Is it useful to help prioritize your outreach and engage your audience? If you have used intent data within your campaigns, I would love to hear what has worked, what has not worked, and any tips you have. I appreciate your thoughts!