Quick Overview of the Global Digital Marketing Market Analysis
MarkNtel Advisors provide a detail-driven, accurate, reliable & unbiased research report on theGlobal Digital Marketing Market,covering aspects associated with the changing interface of the industry over the years. This study also offers insights to the stakeholders, comprising data from the historic years (2019-22) & the base year (2023), to put together estimations for the forecast period (2024-30).
Using tools, tactics, & skills for rigorous research, our analysts bring forward a detailed study allowing the investors to make informed decisions & strategize their moves to yield higher profits in the market across locations. Additionally, our analysis is relentless & integrates an extensive examination of the industry. It entails drivers, restraints, opportunities, challenges, key trends, & recent developments, alongside various other parameters influencing the market dynamics & curating the fundamentals of the industry growth. Using such information, the stakeholders can estimate what to expect in the future.
The study is developed in an understandable format using graphs, diagrams, tables, pie charts, & other pictorial representations for stakeholders with data on the aspects promulgating the overall industry dynamics. The research aims to demonstrate information on the changing operational interface of the Digital Marketing Marketacross different geographies and the expansion in each bifurcation after pondering factors like governing policies, regulations, & other external parameters.
Market Insights & Analysis: Global Digital Marketing Market (2024-30):
The Global Digital Marketing Market size was valued at USD 780 billion in 2023 and is estimated to grow at a CAGR of around 11.1% during the forecast period, i.e., 2024-30.
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Segmentation of the Digital Marketing Market:
The Digital Marketing Marketis highly fragmented and bifurcates into the following segmentations:
-By Digital Channel
- E-Mail Marketing – Market Size & Forecast 2019-2030F, USD Million
- Search Engine Optimization (SEO) – Market Size & Forecast 2019-2030F, USD Million
- Interactive Consumer Website- Market Size & Forecast 2019-2030F, USD Million
- Online Display Advertising – Market Size & Forecast 2019-2030F, USD Million
- Blogging and Podcasting- Market Size & Forecast 2019-2030F, USD Million
- Social Networking Market – Market Size & Forecast 2019-2030F, USD Million
- Mobile Marketing – Market Size & Forecast 2019-2030F, USD Million
- Viral Marketing – Market Size & Forecast 2019-2030F, USD Million
- Digital OOH Media – Market Size & Forecast 2019-2030F, USD Million
- Online Video Marketing- Market Size & Forecast 2019-2030F, USD Million
- Others (Content Marketing, Affiliate Marketing, etc.) – Market Size & Forecast 2019-2030F, USD Million
-By End Users
- Retail & E-Commerce- Market Size & Forecast 2019-2030F, USD Million
- Automotive- Market Size & Forecast 2019-2030F, USD Million
- IT & Telecom – Market Size & Forecast 2019-2030F, USD Million
- Government- Market Size & Forecast 2019-2030F, USD Million
- Banking, Financial Services and Insurance (BFSI)- Market Size & Forecast 2019-2030F, USD Million
- Healthcare- Market Size & Forecast 2019-2030F, USD Million
- Media and Entertainment- Market Size & Forecast 2019-2030F, USD Million
- Others (Education, Food & Beverage, etc.)- Market Size & Forecast 2019-2030F, USD Million
-By Organization Size
- Small & Medium- Market Size & Forecast 2019-2030F, USD Million
- Large- Market Size & Forecast 2019-2030F, USD Million
Explore Our Comprehensive Study: https://www.marknteladvisors.com/research-library/digital-marketing-market.html
Global Digital Marketing Market Trend:
Increasing Inclination of End-User Industries Towards Influencer Marketing– Currently, there has been an upward trend in the usage of social media platforms by Gen Z & millennials. The individuals usually watch content such as parody videos, songs, and others delivered by their favorite influencers. For instance, in 2023, Khaby Lame was recognized as one of the leading influencers on social media platforms like TikTok & Instagram. By considering influencer marketing as a great strategic marketing process, the organizations are collaborating with these artists to promote the company’s latest products on their social media platforms so that the products catch the attention of millions of individuals who follow that particular influencer. Hence, the growing inclination of organizations toward online influencer marketing is amplifying the Global Digital Marketing Market.
Geographical Analysis:
On the geographical front, the Digital Marketing Market expands across the following:
-By Region
- North America
- South America
- Europe
- The Middle East & Africa
- Asia-Pacific
North America holds a significant market share in the Global Digital Marketing market due to the prevalence of several end-user industries in the region. Traditionally, North American countries have a higher internet penetration rate & greater access to smartphones, and users in countries like the US & Mexico spend most of their time on their phones. According to the Tech Jury, in 2022, the average time spent by Americans on their smartphone was more than 4 hours. As a result, tech giants, telecom companies, automotive industries, and others such as Facebook, AT&T, Tesla, etc., in these countries are embracing digital marketing services to target more audiences & penetrate their products into larger markets.
Competitive Landscape
The report incorporates a competitive landscape of the industry, a prominent section, covering all the essential attraction areas for the stakeholders. This section enlightens the investors with information after rigorous profiling of each company operating in the market. With the help of exhaustive research associated with the changing interface, strategies, & sustainability tactics of players in the Digital Marketing Market, the researchers bring together data curating the fundamentals of the industry expansion based on the following parameters:
- Investments rise & fall
- The geographical presence of players
- Overview of the company
- Origin & business strategy
- Product/Service portfolio expansion
This section also comprises strategies adopted by the players to maintain their dominance & yield higher profits while expanding the overall business across segments and locations, grounding on the following factors:
- Ongoing trends & recent developments
- Performance indicators
- Products/Services offered
- Risk & SWOT Analysis
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The companies profiled in the Digital Marketing Market report are
- Cuker
- Disruptive Advertising
- Ignite Visibility
- Location 3Media
- PB & J Promotion LLC
- Split Reef LLC
- Thrive Internet Marketing Agency
- Top Spot Internet Marketing
- Web FX
- WebNet Creatives
- FoxyMoron
- Act-On Software, Inc.
- Active Campaign, Inc.
- Acquia, Inc.
- 9thCO, Inc.
- Others (GH Digital Media Pvt Ltd., NP Digital India, etc.)
Key Questions Answered in the Research Report
- What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
- What are the trends influencing the current scenario of the market?
- What key factors would propel and impede the industry across the globe?
- How has the industry been evolving in terms of geography and product adoption?
- How have buying behaviour, customer inclination, and expectations from product manufacturers been evolving during 2024-30?
- Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?
Reasons to Buy the Market Report
- The study incorporates insights to enlighten the stakeholders about the industry’s growth potential while learning the competitive scenario in the Digital Marketing Marketto plan their strategic investments.
- The stakeholders can also get a hold of unbiased & accurate data into the dynamic interface of the industry to frame robust business strategies & investments utilizing the information cited.
- With the help of such data in this report, the investors can better understand the tactics used by the competitors to sustain the industry & establish dominance & profits over the years.
- The analysis further incorporates data that would offer efficiency to the investors in organizing their sales & marketing efforts by identifying the opportunities offered in the Digital Marketing Market.
Why choose MarkNtel?
MarkNtel Advisors is a leading market research company, consulting, & data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, & individuals, among others.
Our specialization in niche industries & emerging Video Analytics geographies allows our clients to formulate their strategies in a much more informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 14.8 diverse industrial verticals.
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