Marketing is crucial for business success, and this holds especially true for service-based businesses. Unlike product-based businesses, service companies face unique challenges, such as intangible offerings, variable quality, and the inseparability of production and consumption. One of the most effective ...
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Marketing is crucial for business success, and this holds especially true for service-based businesses. Unlike product-based businesses, service companies face unique challenges, such as intangible offerings, variable quality, and the inseparability of production and consumption. One of the most effective ...