Getting your site ranked up on Google is not an easy task but there are one of the most effective methods to get your ranking up is to get free backlinks. If you haven’t leveraged backlinks yet, you’re missing a huge opportunity to boost your SEO, increase your organic traffic, and build your site’s authority.
In this guide, I’m going to outline how to improve your website rank using free backlinks, then start seeing results without spending a dime.
What Are Backlinks & Why Are They Crucial for SEO?
These are known as “votes of confidence” from other websites. However, if high-authority sites link to your context, then Google perceives your website as trustworthy and therefore valuable to searchers, which is why you can rank higher in serp.
But not all backlinks are made the same. If you really want to know then click on Best Free Backlinks Sites for SEO and it is not the number of cases that matters, but the quality. Several links from authoritative, niche-relevant sites are worth much more than hundreds of spammy links.
Now, let’s get into how you can start building backlinks for free in 2025.
Guest Posting on Niche Blogs
Guest Posting remains one of the best techniques to get backlinks and become an authority in your niche. The main thing is really just to resource for value and to curate high-quality articles that blog owners actually want to post.
How to Look for Guest Posting Opportunities:
Search Google for:
“write for us” + [your niche]
“guest post guidelines” + [insert your industry]
Use tools like Ahrefs, Moz, or Ubersuggest to check where your competitors are getting backlinks.
As in, send a personalized email pitch to bloggers and websites.
Now, when you write your guest post, make sure you have a backlink to your website in the content or the author bio of the post.
Broken Link Building
One such strategy detects broken links on other websites and replaces them with your content. As you’re assisting site owners fix dead links, they will be more willing to accept your request.
How to Do Broken Link Building in 4 Steps:
Find broken links on niche relevant blogs with a tool like Check My Links (Chrome extension).
Reach out to the website owner and tell them the link is broken.
Replace with your own article:
This strategy converts so well cause you’re adding values while getting a free backlink.
The Free Directories Submission of Your Site
Submit Your Website to Online Directories While dirctory submissions aren’t as powerful as they used to be, some top quality directories can pass SEO value and traffic to you.
Trusted Free Directories:
Google My Business Local SEO Google My Business
(For startups and brands): Crunchbase
Medium (like for re-posting articles with backlinks)
AllTop (for blogs on multiple niches)
Just be sure to avoid the spammy directories that don’t bring value.
How To Get Featured On Resource Pages
Readers may have noticed that many websites will maintain a resource page, linking out to useful tools, guides, or articles. You are featured on these pages if your content is really that useful.
How to Find Resource Pages:
Search Google for:
“best [your niche] resources”
“top [your industry] blogs”
“useful [your niche] sites”)
Contact site owners and ask to be included if your content fits well.
Brian Dean, founder of Backlinko and a well-known name in SEO, used a tactic called HARO (Help a Reporter Out) to build his website into a top referral source.
HARO is short for Help a Reporter Out. You have to respond to these journalist queries to get backlinks to high-authority websites like Forbes, Business Insider, and Entrepreneur.
Using HARO to Get Backlinks (and More)
Sign up at helpareporter.com.
You can check daily queries according to your niche.
Keep your own website link, when possible.
The result will be a high quality backlink if your response gets published.
Advice on Making Shareable Infographics
Infographics remain one of the most linkable types of content. If your infographic is even interesting enough to present data that people can use, bloggers and businesses may embed the infographic into their sites (with a link back to you).
The Infographics Way to Get Backlinks:
An eye-catching infographic: Use tools like Canva or Venngage.
Instead, embed code to publish it on your site, with easy sharing.
Share on Pinterest, Reddit and Facebook groups.
Share it with bloggers and let them know they can use it as a reference for their articles.
Data Utilization on Quora & Reddit
Quora and Reddit are goldmines for long tail traffic and backlinks. Even though most of the links from these platforms are no-follow links (meaning they don’t affect your SEO directly), they can bring real-world users to your content thus building your authority.
How to Get Backlinks from Quora & Reddit
Use Google to search for questions about your niche.
Answer with enough detail to help.
For example, you can link back naturally to your article if it makes more sense.
The trick is not to spam — help people.
Conducting Free Webinars or Live Sessions
Other websites and blogs may link back to free webinars or live training sessions you host as a resource. Even better, attendees can also write about you in their blogs, forums or on social media.
Best Platforms for Webinars:
YouTube Live
Zoom Webinars
Facebook Live
To maximize reach, promote your webinar on social media and relevant communities.
This can be anything from free tools & templates
Website owners love free tools, and you can get a lot of links to your studies if you create these kinds of resources.
Some examples of Linkable Freebies:
SEO checklist
Keyword research tool
Content calendar template
Once your freebie is up and running, contact bloggers and request that they add your freebie to their resource lists.
Utilizing Social Media to Create Backlinks
Although social media links don’t have any direct influence on SEO, they boost content visibility, and naturally result in backlinks.
Top Platforms to Spread Your Content:
LinkedIn – Write articles on LinkedIn and link to your site.
Pinterest – Post infographic pins that link back to your site.
Twitter – Connect with thought leaders and post your blog posts.
YouTube – Include your website link in your video descriptions.
Conclusion
It actually requires time and effort to build free backlinks, but, it is one of the most effective methods to boost your website’s ranking. As you do guest posts, broken link building, HARO, and content marketing, you can gradually build-on your domain authority and organic traffic.
To Send Backlinks without waste, Check this Best Free Backlinks Sites for SEOto get started!
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