Has anyone here revamped their marketing playbook with a demand gen funnel? Its step-by-step path, guiding a lead from first glance to final click through tailored content, never fails to intrigue me. Firms that wire their strategy this way often report sharper conversion, simply because the funnel mirrors the way buyers actually shop. I’m curious which assets or platforms you lean on at each layer. Are there yardsticks you swear by when fine-tuning the flow? Let’s pool our insights so we can lift ROI and attract cleaner, more ready-to-buy leads.