Let’s dive into how personalization is changing the B2B landscape. ABM lead generation isn’t just about identifying accounts; it’s aligning marketing and sales to engage them effectively. With ABM the marketer can produce truly bespoke content from targeted messaging to branded content, which allows brands to engage key decision makers directly and makes engagement more relevant to the potential audience and its boost the respond rate. I have seen companies shorten their sales cycles and increase deal size by leveraging this model. Has anyone else engaged in ABM strategies that really moved the needle? I’d love to hear about your experiences with ABM lead generation, either your success or your challenges with it; it’s a process worth improving.