Compliance with vendors has a major impact on brand image because it ensures that suppliers comply with the highest standards for ethics, quality and compliance with the requirements of regulatory agencies.If a company has suppliers that are compliant, it lowers the possibility of product defect and legal concerns, as well as ethical violations that may damage its reputation.The consistent compliance with these standards reflect positively on the brand’s image by demonstrating its commitment to quality, client satisfaction and social responsability.A solid reputation for vendor compliance can help increase trust with consumers, gain new customers, and sustain the long-term loyalty of customers, increasing market competitiveness.