An affiliate program for small businesses is a marketing strategy where the business partners with individuals or other businesses (called affiliates) to promote its products or services. In return, affiliates earn a commission for every sale, lead, or desired action they generate through their unique referral links.

How It Works:

• The small business sets up an affiliate program using software or a platform.

• Affiliates join the program and receive a special tracking link.

• They promote the business through blogs, social media, email, or websites.

• Whenever a customer makes a purchase through that link, the affiliate earns a commission.

Why It’s Ideal for Small Businesses:

• Low risk – You only pay for actual results (sales or leads).

• Cost-effective – No need for a big advertising budget.

• Scalable – As your business grows, you can onboard more affiliates.

• Increased reach – Affiliates help you tap into new audiences.