Online affiliate marketing is a performance-based marketing model where individuals (affiliates) earn commissions by promoting products or services offered by other businesses. Affiliates use their own platforms—like websites, blogs, social media, or email lists—to recommend these products, and they earn a commission when someone takes a specific action (such as making a purchase or signing up) through their unique affiliate link.

How It Works:

• Join an Affiliate Program or Network: Affiliates sign up with a brand’s program or an affiliate network like 7Search PPC, ShareASale, or CJ Affiliate.

• Get Unique Tracking Links: These links identify the affiliate and track user activity.

• Promote Products/Services: Affiliates share these links via content like reviews, banners, or social media posts.

• Drive Conversions: When a user clicks the link and completes the required action (like buying a product), it’s recorded.

• Earn Commission: The affiliate receives a payment based on the action—this could be per sale (CPS), per lead (CPL), or per click (CPC).

Example: If you write a blog post about the best crypto wallets and include your affiliate link to one of them, you earn a commission each time someone buys through your link.

Why It’s Effective:

• Brands get low-risk, high-ROI marketing.

• Affiliates earn passive income without creating their own products.

• It’s scalable and suitable for nearly every niche, from eCommerce to crypto and finance.