Social Media Optimization (SMO) is the process of enhancing a brand’s presence and visibility on social media platforms to drive more traffic, engagement, and awareness. It involves optimizing content, profiles, and social interactions to increase reach and encourage sharing across networks like Facebook, Instagram, Twitter, LinkedIn, and others.

SMO includes strategies such as:

• Creating high-quality, shareable content

• Using relevant hashtags and keywords

• Optimizing social media profiles (bios, images, links)

• Posting at the right time for maximum engagement

• Encouraging user interaction and feedback

• Leveraging analytics to refine social strategies

In short, SMO helps businesses connect with their audience, build trust, and amplify their digital presence through social channels.