What is the process of improving the visibility of a web site in search engines?

Search engine optimization for a website can involve various steps. One of them is known as doing keyword research- which involves identifying the terms or words that most people, your target audience, use in such searches as you incorporate them naturally into your content. After that, you should be optimizing on-page factors such as the title tags, meta description, and headers according to the targeted keywords. One of the benefits of this is that writing quality relevant content makes others link to your site boosting your authority. Other technical aspects also include improving the speed of the site, being mobile-friendly, and securing the site with HTTPS. Lastly, always update your content for freshness and relevance. A credible outlet like Wikipedia Page Creation in UAE may also strengthen the online presence of businesses in UAE.