When it comes to antivirus campaigns, not all proxy ads perform equally well. Based on what I’ve seen, the most effective formats are those that blend well with the browsing experience while still delivering a clear value proposition.

Native ads tend to work best. They match the look and feel of the platform, which builds trust and encourages clicks—especially on proxy networks where users are already cautious. Pair these with concise, benefit-focused headlines like “Protect Your Device in One Click” or “Lightweight Antivirus for Fast Browsing.”

Pop-under ads also perform well, but they require a solid landing page to avoid bounce. If you go this route, make sure your offer is clear, the site loads fast, and there’s a strong call-to-action above the fold.

Using a contextual network like 7Search PPC can help here. It allows you to target specific categories or keywords, so your antivirus ads show up in the right contexts—like tech tools, downloads, or privacy apps. That improves both engagement and conversions.

In short: focus on native and pop-under formats, test multiple creatives, and use targeted platforms to deliver your message to the right users.