The Saraf Furniture company in Sardarshahar, Rajasthan, is owned by Raghunandan Saraf, who is both the founder and CEO. The company started as a venture trading Sheesham wood locally before evolving into a furniture manufacturing and retail business. Over the years, it has become known for its high-quality solid wood furniture and sustainability practices. Saraf Furniture operates through both online platforms and physical experience stores, emphasizing direct-to-consumer sales
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