Great question — and honestly, this is something every Web3 founder grapples with when launching a project. I’ve run over a dozen campaigns, and yes, a crypto press release can still bring solid results in 2025, but only if it’s done right.

Here’s what I’ve learned the hard way:

🔹 Timing and story matter more than ever
Don’t just release news for the sake of it. Your press release should announce something with actual weight — token launch, funding round, DAO governance update, major partnership. The crypto audience is smarter now and only clicks what feels relevant.

🔹 Distribution channel = make or break
A poorly executed crypto press release distribution will get you dumped into low-quality aggregators. Instead, work with a crypto press release service or agency that can get you on Cointelegraph, Decrypt, Yahoo Finance, or top-tier Web3 outlets. I’ve personally used Web3Newswire and Chainwire — both delivered measurable results, but pricing varies.

🔹 Complement with community engagement
Don’t rely on PR alone. Once your crypto project press release goes live, push it through Discord, Telegram, and targeted Reddit threads. Turn the release into a conversation, not just a one-way broadcast.

🔹 Track results like an analyst
Use UTM links, heatmaps, and measure what happened after your release: Did traffic spike? Did newsletter signups grow? Did your token DEX volume increase? ROI from PR is subtle — it often builds brand trust that leads to conversions later.

So yes, crypto press releases still work — but only when paired with smart timing, high-quality distribution, and community amplification. Otherwise, it’s just another forgotten article on a newswire.

➡️ Curious: has anyone here actually A/B tested two different PR agencies or release formats? Would love to compare CTRs or conversion stats.