Let’s talk how marketers are adapting to use an Intent Data Bank. An Intent Data Bank is a central location to collect and store intent signals—signals that buyers give off as they research their options at different digital touchpoints. It is interesting how easily businesses can identify prospects whose research topics are relevant to their products and services. In marketing and sales, the objective is to reach out to qualified leads who demonstrate real interest and making contact at the right moment can be easier with an Intent Data Bank. Intent Data Banks are beneficial in predictive marketing and in a more account-based manner.