Recently, I’ve been exploring b2b content syndication and would love to hear how others lean on it for top-of-funnel spark. It feels like an efficient way to recycle assets and place them in front of decision-makers beyond our owned feeds. The trick, of course, is choosing the right syndicators and tracking real ROI. Which formats- white papers, articles, or even infographics delivered for you? Do you then loop those audiences into retargeting or nurturing? Let’s swap ideas on making syndication work harder for visibility and solid leads.